You are comparing small town businesses to nationwide companies. Sure, a local company can provide more goodwill in an instance such as this. The goodwill will more than likely payoff multiple times. But a company with 10 million customers all over the US can not set the precedent of provided free services, replacements, or penalty waivers, in event of some disaster. It's a cold hard fact. And it is not 'wrong'. There is no 'wrong' in determining when and where to provide or not provide goodwill. If this lady receives a new receiver from E*, she would think that is 'right', but the person who lost a receiver 3 months ago during a tornado, and didn't think to go to the newspaper to complain will think it is 'wrong' or unjust that they didn't receive a replacement.
If someone breaks into a house and steals a leased receiver, is the subscriber going to ask E* to replace it? If not, is that 'wrong'?
Because this event was a tornado that destroyed their home, is the actual issue any different? Yes, a tornado is a terrible thing to go through. I know many people around here who did. Fortunately, I was on the other side of town. I agree it would be a great gesture on E*'s part to make some type of deal with this subscriber, although, I think that would be setting a costly precendent that others would pursue.
But I don't think it is right for someone to blame or criticize E* (or any company for that matter) for failing to provide some type of goodwill in disaster situations. After our tornado, I didn't make a list of those companies who were or were not providing free lodging, discounted meals, specials, etc for the community.
What I think is worse, is taking advantage of people's misfortune's to present a pro-cable piece in the newspaper.