Many of the arguments posed against E* ponying up to pay for the Big Ten Network were based upon the BTN offering only 2nd and 3rd tier games. Well look what is being exclusively carried by the BTN this week .... Wisconsin at Ohio State.
Cable companies not offering the BTN, like Charter in Madison, WI, are definitely going to feel the heat this week. I wonder if E* and D* will drop some targeted ads into Badgers and Buckeyes markets this week.
Cable companies not offering the BTN, like Charter in Madison, WI, are definitely going to feel the heat this week. I wonder if E* and D* will drop some targeted ads into Badgers and Buckeyes markets this week.