DIRECTV to host Super Fan Festival

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DIRECTV Continues to Dominate Super Bowl Week with First Ever DIRECTV Super Fan Festival in Glendale, AZ
12/04/2014

The Three-Day Music Festival will Feature Performances by Zac Brown Band, Calvin Harris, Imagine Dragons, Snoop Dogg, and Many More

EL SEGUNDO, Calif.--(BUSINESS WIRE)-- DIRECTV, the perennial host of star-studded, must-attend events on Super Bowl weekend, is setting the stage for the biggest pre-game bash ever – an unprecedented, three-day music festival featuring some of the top names in the industry.

DIRECTV Super Fan Festival will feature 12 concerts beginning daily at 5 p.m. Wednesday, Jan. 28 to Friday, Jan. 30 at the Pendergast Family Farm in Glendale, Arizona’s Sports and Entertainment District, across from University of Phoenix Stadium in Glendale, the site of Super Bowl XLIX. The multi-stage festival will feature a concert every night with headliners Zac Brown Band, Calvin Harris, Imagine Dragons and Snoop Dogg on the DIRECTV Super Fan Stage. Preceding the main event musical acts including Thomas Rhett, Jason Derülo, Sam Hunt, The Cadillac Three, and Magic! will perform at the HGTV Lodge. Additional music acts will be added to the Festival line-up.

Fans can purchase a single-day ticket or a three-day pass that will give them access to all Festival events through StubHub, the exclusive ticket partner of the DIRECTV Super Fan Festival. Tickets begin at $99 and are available for purchase now in limited supply at www.stubhub.com/directv. On-site parking is included in the ticket price.

On Saturday, Jan. 30, the space will be transformed to host DIRECTV Super Saturday Night, the private, invitation-only event that has become known as the crown jewel of Super Bowl parties. Details on the special guest performance and celebrity-packed event will be announced in the coming weeks.

The DIRECTV Super Fan Festival line-up includes:

Wednesday, January 28

Super Fan Stage: Zac Brown Band

HGTV Lodge: Thomas Rhett, Sam Hunt, The Cadillac Three

Thursday, January 29

Super Fan Stage: Calvin Harris

HGTV Lodge: Magic! + more to be announced

Friday, January 30

Super Fan Stage: Imagine Dragons and Snoop Dogg

HGTV Lodge: Jason Derülo + more to be announced

The festivities will commence on Wednesday when Food Network’s Duff Goldman, star of two new series From Duff to Dawn, premiering January 29th and Kids Baking Competition, premiering February 2nd, kicks off the festival with a cake-cutting ceremony featuring a custom cake designed specifically to embody the DIRECTV Super Fan experience. Additionally, the Festival will feature a variety of exhilarating activities and activations including a mechanical bull, zip line and carnival-like shooting range. Fans will be also able to hit the links with a Par 3 Closest to the Pin Contest; take a new car for a spin around a specially designed Test Track; take part in Football Skills Challenge led by NFL Hall of Famer Lynn Swann; and enjoy a cold one at the Bud Light Biergarten. Food Network is also bringing the "Cutthroat Kitchen Experience" on site, providing fans with the opportunity to win cash and prizes and twin brothers Jonathan and Drew Scott of HGTV’s “Property Brothers” will join in on the fun by emceeing the concerts held at the HGTV Lodge.

Adding to the excitement, fans will be able to experience both The Dan Patrick Show and The Rich Eisen Show as they broadcast live daily from the festival beginning Monday, January 26. Both shows will host a bevy of athletes, celebrities and Hall of Famers each day leading up to the Big Game. Influenced by the Old West, elaborately designed studios will bring the essence of American Frontier into the homes of viewers nationwide. The DIRECTV Super Fan Festival will also serve as the official broadcast location for FOX Sports 1 all week.

The DIRECTV SUPER FAN FESTIVAL partners will be PepsiCo, StubHub, HGTV, Food Network, Showtime Networks, FOX Sports, Bud Light and many more.

To join the conversation and get updates use #SuperFanFestival.
 
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