http://www.multichannel.com/news/content/directv-tees-live-4k/403182
Following its initial VOD-focused foray into the world of 4K, DirecTV is gearing up to deliver live 4K broadcasts during next month’s Masters tournament at Augusta National Golf Club.
and also
Taking a page from the Sterling Cooper advertising playbook — which says if you don't like what people are saying, change the conversation — AT&T announced Wednesday that its DirecTV platform will host the first live 4K broadcast of a sports event at April's Masters Tournament at Augusta National Golf Club.
The broadcast will be viewable by DirecTV customers subscribing to either the "Ultimate" or "Premier" tier, with an authorized 4K account. They'll also need the latest Genie HD DVR (model HR54) and a "DirecTV 4K ready" TV
http://www.fiercecable.com/story/di...t-everyones-mind-it-4k-masters-cov/2016-03-09
Following its initial VOD-focused foray into the world of 4K, DirecTV is gearing up to deliver live 4K broadcasts during next month’s Masters tournament at Augusta National Golf Club.
and also
Taking a page from the Sterling Cooper advertising playbook — which says if you don't like what people are saying, change the conversation — AT&T announced Wednesday that its DirecTV platform will host the first live 4K broadcast of a sports event at April's Masters Tournament at Augusta National Golf Club.
The broadcast will be viewable by DirecTV customers subscribing to either the "Ultimate" or "Premier" tier, with an authorized 4K account. They'll also need the latest Genie HD DVR (model HR54) and a "DirecTV 4K ready" TV
http://www.fiercecable.com/story/di...t-everyones-mind-it-4k-masters-cov/2016-03-09