http://www.tvpredictions.com/dtvraise011907.htm
The satcaster also offers new high-def programming plans.
By Phillip Swann
Washington, D.C. (January 19, 2007) -- DIRECTV is raising its monthly High-Definition programming fee for new customers from $9.99 to $10.99, effective February 6.
According to a letter sent to subscribers, new customers activating HDTV equipment will pay a flat fee of $10.99 per month, regardless of which programming package they choose. The fee will be charged whenever a HD receiver is activated on a customer's account.
Formerly, new customers could subscribe to DIRECTV's high-def package for $9.99 a month.
DIRECTV says it will make no changes to existing one and two year programming commitment requirements. Company spokesman Robert Mercer said today that current HDTV subscribers can still pay just $9.99 a month.
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The satcaster is also bundling its high-def programming into base, premium and sports programming packages.
For instance, DIRECTV's 'Plus HD' package will cost $69.99 a month (not including tax) and will include HDTV programming, DVR service and more than 185 standard and high-def channels. The $10.99 monthly activiation fee will be included in the Plus HD fee.
However, subscribers will be able to get Plus HD for $59.99 for the first 12 months, plus three free months of HBO and Cinemax and 12 Pay Per View coupons. (The offer will require mail-in redemption for $10 a month bill credit for 12 months. After the promotional period, subscribers will be charged the regular rate.)
The Plus HD package includes all the current DIRECTV basic high-def channels -- and the premium HD channels if you subscribe separately to them. (Note: The price of HBO will increase by $1 a month for new and current customers.)
DIRECTV said last week that it plans to offer up to 100 national high-def channels by year's end. However, it's unclear if the new pricing plan will be used when the lineup is expanded. (DIRECTV now has less than 10 national HD networks.)
The new HDTV pricing plan is part of a larger overhaul of the satcaster's pricing structure. DIRECTV is raising average programming prices by about four percent.
The satcaster also offers new high-def programming plans.
By Phillip Swann
Washington, D.C. (January 19, 2007) -- DIRECTV is raising its monthly High-Definition programming fee for new customers from $9.99 to $10.99, effective February 6.
According to a letter sent to subscribers, new customers activating HDTV equipment will pay a flat fee of $10.99 per month, regardless of which programming package they choose. The fee will be charged whenever a HD receiver is activated on a customer's account.
Formerly, new customers could subscribe to DIRECTV's high-def package for $9.99 a month.
DIRECTV says it will make no changes to existing one and two year programming commitment requirements. Company spokesman Robert Mercer said today that current HDTV subscribers can still pay just $9.99 a month.
___________________________________________
____________________________________________
The satcaster is also bundling its high-def programming into base, premium and sports programming packages.
For instance, DIRECTV's 'Plus HD' package will cost $69.99 a month (not including tax) and will include HDTV programming, DVR service and more than 185 standard and high-def channels. The $10.99 monthly activiation fee will be included in the Plus HD fee.
However, subscribers will be able to get Plus HD for $59.99 for the first 12 months, plus three free months of HBO and Cinemax and 12 Pay Per View coupons. (The offer will require mail-in redemption for $10 a month bill credit for 12 months. After the promotional period, subscribers will be charged the regular rate.)
The Plus HD package includes all the current DIRECTV basic high-def channels -- and the premium HD channels if you subscribe separately to them. (Note: The price of HBO will increase by $1 a month for new and current customers.)
DIRECTV said last week that it plans to offer up to 100 national high-def channels by year's end. However, it's unclear if the new pricing plan will be used when the lineup is expanded. (DIRECTV now has less than 10 national HD networks.)
The new HDTV pricing plan is part of a larger overhaul of the satcaster's pricing structure. DIRECTV is raising average programming prices by about four percent.
