Academy Award Winners Charlize Theron and Kim Basinger Star in 'The Burning Plain,' Available to DIRECTV Customers in Crystal-Clear HD Weeks Before it Hits Theaters
EL SEGUNDO, Calif., Aug 05, 2009 (BUSINESS WIRE) -- For the first time, DIRECTV Cinema(TM), the ultimate movie platform, will screena Hollywood feature-length film to DIRECTV customers nationwide before its theatrical release date. Beginning Aug. 21, customers will have access to "The Burning Plain," starring Academy Award winners Charlize Theron and Kim Basinger, and directed by Guillermo Arriaga, the Academy Award-nominated writer of "21 Grams" and "Babel."
"The Burning Plain," a powerful and multifaceted drama about love, forgiveness and redemption, debuts in theaters Sept. 17 but will be available for an advance screening on DIRECTV Cinema from Aug. 21 to Sept. 16 - nearly a month before its theatrical release. The movie will be available in 1080p HD (same as Blu-ray) or standard-definition (SD) for as low as $9.99 (SD).
"DIRECTV customers have always enjoyed the convenience of ordering new release movies from the comfort of their home with the touch of a remote," said Sarah Lyons, vice president of Marketing for DIRECTV. "But now, we are going one giant step further and giving them an advance look at a feature-length film before it even hits theaters; it's the ultimate home theater viewing. We look forward to continuing to enhance our platform and deliver compelling programming that can't be found anywhere else."
For more information on the movies available on DIRECTV Cinema please visit DIRECTV.com/cinema.
About DIRECTV
DIRECTV, Inc. (NASDAQ:DTV), the nation's No. 1 satellite television service, presents the finest television experience available to more than 18 million customers in the United States and is leading the HD revolution with more than 130 HD channels - more quality HD channels than any other television provider. Each day, DIRECTV subscribers enjoy access to over 265 channels of 100% digital picture and sound, exclusive programming, industry-leading customer satisfaction (which has surpassed all national cable companies for nine years running) and superior technologies that include advanced DVR and HD-DVR services and the most state-of-the-art interactive sports packages available anywhere. For the most up-to-date information on DIRECTV, please visit directv.com.
SOURCE: DIRECTV Investor Relations
DIRECTV, INC.
Jade Ekstedt
EL SEGUNDO, Calif., Aug 05, 2009 (BUSINESS WIRE) -- For the first time, DIRECTV Cinema(TM), the ultimate movie platform, will screena Hollywood feature-length film to DIRECTV customers nationwide before its theatrical release date. Beginning Aug. 21, customers will have access to "The Burning Plain," starring Academy Award winners Charlize Theron and Kim Basinger, and directed by Guillermo Arriaga, the Academy Award-nominated writer of "21 Grams" and "Babel."
"The Burning Plain," a powerful and multifaceted drama about love, forgiveness and redemption, debuts in theaters Sept. 17 but will be available for an advance screening on DIRECTV Cinema from Aug. 21 to Sept. 16 - nearly a month before its theatrical release. The movie will be available in 1080p HD (same as Blu-ray) or standard-definition (SD) for as low as $9.99 (SD).
"DIRECTV customers have always enjoyed the convenience of ordering new release movies from the comfort of their home with the touch of a remote," said Sarah Lyons, vice president of Marketing for DIRECTV. "But now, we are going one giant step further and giving them an advance look at a feature-length film before it even hits theaters; it's the ultimate home theater viewing. We look forward to continuing to enhance our platform and deliver compelling programming that can't be found anywhere else."
For more information on the movies available on DIRECTV Cinema please visit DIRECTV.com/cinema.
About DIRECTV
DIRECTV, Inc. (NASDAQ:DTV), the nation's No. 1 satellite television service, presents the finest television experience available to more than 18 million customers in the United States and is leading the HD revolution with more than 130 HD channels - more quality HD channels than any other television provider. Each day, DIRECTV subscribers enjoy access to over 265 channels of 100% digital picture and sound, exclusive programming, industry-leading customer satisfaction (which has surpassed all national cable companies for nine years running) and superior technologies that include advanced DVR and HD-DVR services and the most state-of-the-art interactive sports packages available anywhere. For the most up-to-date information on DIRECTV, please visit directv.com.
SOURCE: DIRECTV Investor Relations
DIRECTV, INC.
Jade Ekstedt
