DIRECTV Begins Soft-Launch of Yaveo™

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DIRECTV Begins Soft-Launch of Yaveo™, a New Spanish-Language Over-The-Top Streaming Entertainment Experience

12/22/2014

EL SEGUNDO, Calif.--(BUSINESS WIRE)-- The U.S. Hispanic communityhas a new way to access Spanish-language programming from the U.S., Latin America and Spain as DIRECTV introduces Yaveo™, a Spanish-language over-the-top streaming entertainment service available to anyone in the U.S.* with an Internet connection (first on PCs, MACs and Android devices, closely followed by iPhone, iPad, Xbox 360, and other devices). The service is $7.99 a month, with the first month free, and neither a DIRECTV satellite subscription nor a contract will be required.

Yaveo customers will access thousands of hours of programming including exclusive and hard-to-find content from the U.S., Latin America and Spain, the latest On Demand movies, as well as popular TV shows, children’s programming, novelas, music and documentaries. Customers will also have the ability to stream live sports and entertainment channels such as beIN Sports en Español, Cine Sony Television and ¡Hola! TV with more to be added soon.

“Yaveo gets DIRECTV into the OTT business and we’re excited to start with a compelling Spanish-language service targeted to the Hispanic community,” said Paul Guyardo, chief revenue and marketing officer. “We’ll learn a great deal, use the findings to grow and improve the Yaveo platform and expand our OTT offering over time.”

Yaveo will carry programming from a variety of content providers and networks, including but not limited to:


  • beIN Sports en Español
  • Nick en Español
  • Canal 22
  • Pasiones
  • Canal Once
  • RCN
  • Caracol
  • TMN (The Movie Network)
  • Cine Sony Television
  • Tr3s
  • El Garage
  • Univision suite of networks
  • ¡Hola!TV
  • Video Rola
  • MTV
Yaveo customers will enjoy the best quality viewing experience with an optimized video stream that adapts to their device and broadband connection. Customers will be able to start watching a show or movie on one device, pause, then continue watching it on another device, as well as be able to stream Yaveo on up to two devices simultaneously.

* Yaveo by DIRECTV not available outside of the U.S.
 
DirecTV launches Yaveo
Dec 22 2014, 12:11 ET | By: Clark Schultz, SA News Editor

DirecTV (DTV +0.8%) launches a new online subscription service aimed at a Hispanic audience in the U.S.
The OTT package is one of the company's first steps outside the pay-TV ecosystem.
The company is partnering with Univision and Viacom on the project.
http://seekingalpha.com/news/2193275-directv-launches-yaveo?uide=8461831#email_link
 
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Reactions: marquitos306
I'm sorely confused, and I hope someone can help me understand. Why would directv "dip it's toes in the OTT market" with only Spanish channels?


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Guess they have to start somewhere. Dish did the same thing when they launched dishworld.


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