Going for a really infantile demographic, DirecTV Inc. will debut a new educational channel for babies and toddlers next week.
The new network will launch nationally on the satellite provider May 11, and it will be exclusive to DirecTV for 30 days, according to Tania Scheer, a spokesman for the start-up. After that, it will be available to other cable and satellite companies.
She declined to comment on who is behind the network, or what its name is, although it is purportedly being created by child-development experts.
There will be a press conference on the launch date, May 11, in New York to unveil details of the commercial-free channel.
The new network will have programming “designed to meet the unique developmental needs of babies up to three years,” with content that offers “a unique co-viewing opportunity for parent and child, designed to engage parents in the viewing experience,” according to the invite to the press conference.
http://www.multichannel.com/article/CA6331434.html?display=Breaking+News
The new network will launch nationally on the satellite provider May 11, and it will be exclusive to DirecTV for 30 days, according to Tania Scheer, a spokesman for the start-up. After that, it will be available to other cable and satellite companies.
She declined to comment on who is behind the network, or what its name is, although it is purportedly being created by child-development experts.
There will be a press conference on the launch date, May 11, in New York to unveil details of the commercial-free channel.
The new network will have programming “designed to meet the unique developmental needs of babies up to three years,” with content that offers “a unique co-viewing opportunity for parent and child, designed to engage parents in the viewing experience,” according to the invite to the press conference.
http://www.multichannel.com/article/CA6331434.html?display=Breaking+News
