DirecTV and TNS Media to measure viewing

[rad]

In press release at DirecTV - Investor Relations - News Release

DIRECTV, Inc. (NasdaqGSTV), the nation's leading satellite television service provider with more than 16.6 million customers, and TNS Media Research, a division of TNS providing internet, TV, and radio audience measurement worldwide, are developing a national opt-in audience measurement panel of 100,000 DIRECTV subscribers – the largest US national audience measurement panel ever.

With plans to introduce TNS DIRECTView in 2008, TNS Media Research will measure the total viewing, including the live and time-shifted (DVR) viewing of programs and commercials at a second-by-second interval, of 100,000 representative households within DIRECTV's national footprint.


Since this is an optional system I'm just wondering how many people would be interested in participating in this? It comes down to privacy concerns vs. having input on what shows people watch which might help keep a show you like on the air.

 

[jcrandall]

This kind of thing doesn't bother me, if they want to know what I watch, they could just ask

On the other hand, if it is any extra box, more software to slow down my receivers, or using my phone, etc, than I'm not interested.

 

[cocoon]

Maybe if they could tell which shows I watch less of my favorite shows would get canceled.

 

[Hemi 6.1]

I'm not so sure they aren't watching us now!:dev

 

[rad]

I'm not so sure they aren't watching us now!:dev

Got your tin foil hat on?

 

[Hemi 6.1]

Got your tin foil hat on?

Damn! I knew I was forgetting something!, And Yes I'm fine with the Idea,As long as it will benifit us in some way.

 

[Jimbo]

I'm not so sure they aren't watching us now!:dev

Actually, I think awhile back you could go to the website and OPT OUT of the data gathering that D* does on a normal basis, unfortunately it's not there anymore.

Jimbo

 

[Hemi 6.1]

Actually, I think awhile back you could go to the website and OPT OUT of the data gathering that D* does on a normal basis, unfortunately it's not there anymore.
Jimbo

Yea I do remember that. I think the option comes up when you edit your profile.

 

[Cincyray]

Oh No the black helmut helicopters are controlling our tv now.

 

[goaliebob99]

I sent an email to directv to see if one who chooses to opt in how they can. As soon as I hear anything I will post it here