Why should anyone work for free? Do you stay after work off the clock for your boss?
I work for some pretty good salesmen, they know who is a buyer and who isn't. They don't do upgrades for existing subs unless they go cash and carry or its for custom work. In that case, what they typically do is charge the customer a bench-testing fee and they'll often credit that against future work if the customer schedules something right then.
I've learned that those customers which don't value your time, won't ever value your time.
i would argue that it depends on where you sell, how much competition you have, ect.
I should say too, I am hardly at the store anymore anyway. In fact, I haven't worked in the store in at least a few months, but anyway.
Lets say the retailer is paying someone to work at the store. How would you figure the employee testing a receiver is doing the work for free. The employee is getting the same pay whether they are sitting on their ass waiting for the phone to ring, or testing a customer's receiver.
As far as the retailer doing the work for free... he is paying someone to man the store whether they are testing recievers, or sitting on their ass. May as well be testing recievers and keeping up the good reputation that the retailer has.
That particular retailer has VERY little, to no advertising costs. Why? Cause most of his work is because of his good reputation for being helpful and nice to his customer's. Most of the work that he does is because of word of mouth. He is nice to the people that come in his store, and they remember that when either they need work done, or they have a friend/relative that needs work done.
He has been in business since the c-band days, and does pretty well.
Just my opinion, but i personally feel it depends on your market. I don't think anyone should do any work for free... but if you are sitting in your store anyway, waiting for the phone to ring, customers to walk in, ect... why not take a few minutes, and hopefully get a future customer.
For example: When I was 16, I got a cell phone through a local cingular retailer. It wasn't my first phone, my first was when I was 14 through US Cellular. Anytime I had a problem, the employees at the US Cellular store were horrible at getting things worked out. Eventually I got tired of it and switched to Cingular.
I went to one of the local retailers... and he was really personable, and helpful. About 6 months after I got the phone, I dropped it and snapped the antenna off. I went back to the retailer to see how much a new antenna was. That little piece of plastic and metal was $45 new. I was 16 and didn't have enough cash on me to buy that.
The retailer helped me out, found a used antenna he had and installed it for me, for free. I offered to come back later and pay him for it, but he refused. I have never forgotten that.
Since then I have upgraded more times than I can remember, and added 4 more lines to my account. I also buy a ton of accessories (face plates, antennas, cases, ect). I have strayed a couple times and went to other stores to look at accessories, but have never found a retailer as friendly and helpful at this guy was. Because of that, I have always went back to him for everything I have ever bought/upgraded on my phones. I have also recommended and sent a ton of people to his business.
Because of one act of kindness, that really didn't cost him anything, but a few minutes of his time, he has gotten my business for years now.