Can anyone help me interpret this article
?http://www.cepro.com/article/cable_tv_penetration_continues_to_drop/
dated July 30, 2013, based on the recent Consumer Electronics Association (CEA) study, “U.S. Household Television Usage Update”?
Quote: “CEA’s study also reveals that most TV households (83 percent) receive television programming through traditional pay-TV services (cable, satellite or fiber to the home).”
Quote: “Meanwhile, just 7 percent of American TV households rely solely on an antenna for their TV programming.”
Quote: “In fact, 4 percent of TV households report using the Internet exclusively as their source of television programming for their TVs.”
Summing up:
What about the other 6 percent of “TV households”? How do these “TV households” receive their content? And if they do not receive programming, are they really “TV households”?
Separate question: Of all USA households, what is the percentage split between “TV households” and “NON TV households”?
Thanks for the help.
?http://www.cepro.com/article/cable_tv_penetration_continues_to_drop/
dated July 30, 2013, based on the recent Consumer Electronics Association (CEA) study, “U.S. Household Television Usage Update”?
Quote: “CEA’s study also reveals that most TV households (83 percent) receive television programming through traditional pay-TV services (cable, satellite or fiber to the home).”
- What percentage cable?
- What percentage satellite?
- What percentage “fiber to the home”? And what exactly does “fiber to the home” mean in this context? Simply AT&T Uverse and Verizon FIOS? Or are there other “traditional pay-TV services” in this category?
Quote: “Meanwhile, just 7 percent of American TV households rely solely on an antenna for their TV programming.”
Quote: “In fact, 4 percent of TV households report using the Internet exclusively as their source of television programming for their TVs.”
Summing up:
- 83 percent of TV households: traditional pay-TV services (cable, satellite, FTTH)
- 7 percent of TV households: antenna only
- 4 percent of TV households: internet only
What about the other 6 percent of “TV households”? How do these “TV households” receive their content? And if they do not receive programming, are they really “TV households”?
Separate question: Of all USA households, what is the percentage split between “TV households” and “NON TV households”?
Thanks for the help.