Despite cable's still substantial lead in the broadband market, cable operators ought not
feel too complacent right now.
In a new consumer study released earlier today, Horowitz Associates found that high-speed
data users rate DSL just about as well on speed, reliability and customer service as cable
modems. In fact, the study revealed "virtually no difference" between the product
satisfaction levels of cable modem customers and DSL subscribers.
Plus, more broadband users give DSL the nod on price. In the study, some 68% of DSL users
said the service gives them "value for the money," as opposed to 55% of cable modem
users.
In another key difference, 50% of DSL users cited desired software and services included
with their service as important factors while 48% cited exclusive online content. Only
34% and 36% of cable modem users, respectively, named those features as important.
http://blog.cabledigitalnews.com/index.php?id=323
feel too complacent right now.
In a new consumer study released earlier today, Horowitz Associates found that high-speed
data users rate DSL just about as well on speed, reliability and customer service as cable
modems. In fact, the study revealed "virtually no difference" between the product
satisfaction levels of cable modem customers and DSL subscribers.
Plus, more broadband users give DSL the nod on price. In the study, some 68% of DSL users
said the service gives them "value for the money," as opposed to 55% of cable modem
users.
In another key difference, 50% of DSL users cited desired software and services included
with their service as important factors while 48% cited exclusive online content. Only
34% and 36% of cable modem users, respectively, named those features as important.
http://blog.cabledigitalnews.com/index.php?id=323
