Competetive Advertising

[videonex]

I thought it interesting that Dish is selling ad time to both Netflix and Gamefly, I mean why accept ads from your competitors? I don't think I've ever caught them selling time to DirecTv. I know you'll see DirecTv ads that are run by the channels and networks as well as Netflix and Gamefly. The ads I'm referring to are being run by Dish in the local slots made available by the national networks like CNN, USA, etc. You can tell because they often start or finish unevenly with the filler spots that the national feed shows under them and you will see a very brief part of the national ad at the beginning or end of the Dish ad as Dish is either cutting in or returning to the national feed. I often see TWO Netflix ads in those breaks, one at the beginning of the break and at the end.