If you go to the channel's website, and click on the "channel number finder" box, you find that you can count the non-Charter and non-Comcast systems that carry it on one hand. Not only DBS, but also cable when making a non-corporate HQ dictated decision just does not find any value there.
Other than the odd college game that the conferences involved should have the good sense to get on a channel that people actually get, I have to agree.