CNN has expanded its online presence with the launch of a subscription-only broadband video service.
CNN Pipeline is the American broadcaster's latest foray into online streaming, aimed at the demanding web surfer for whom pre-recorded news packages are not enough.
The Turner Broadcasting-owned company has claimed the launch of the service will hit the world of online news in the same way as Apple's Ipod revolutionised the MP3 player market.
The new service has its own staff and studio, and allows subscribers to flick between four live channels (or 'pipes') of high-quality video footage.
The new service will not carry advertising, meaning CNN will have to collect revenues through a high number of subscribers to finance the project.
The news network's first step into broadband video came in June this year, when CNN made its pre-recorded programme packages available to stream online.
The live coverage offered by Pipeline will exist alongside the pre-recorded clips already available.
CNN.com general manager David Payne said: "CNN Pipeline is to online news what the iPod is to digital music."
The launch of Pipeline has so far been a low-key affair, with only a mention on the CNN.com home page.
In the UK the BBC is already dipping its toes in the growing market for providing online coverage of news events.
The corporation provides a mix of pre-recorded and live packages on its website.
A year's subscription to Pipeline costs $25 (£15) and provides ad-free access to live and archived material. Monthly access is also offered for $3 (£1.70), and a day's unlimited viewing costs $1 (60p).
http://www.mediaweek.co.uk/news/index.cfm?fuseaction=details&nNewsID=531395
CNN Pipeline is the American broadcaster's latest foray into online streaming, aimed at the demanding web surfer for whom pre-recorded news packages are not enough.
The Turner Broadcasting-owned company has claimed the launch of the service will hit the world of online news in the same way as Apple's Ipod revolutionised the MP3 player market.
The new service has its own staff and studio, and allows subscribers to flick between four live channels (or 'pipes') of high-quality video footage.
The new service will not carry advertising, meaning CNN will have to collect revenues through a high number of subscribers to finance the project.
The news network's first step into broadband video came in June this year, when CNN made its pre-recorded programme packages available to stream online.
The live coverage offered by Pipeline will exist alongside the pre-recorded clips already available.
CNN.com general manager David Payne said: "CNN Pipeline is to online news what the iPod is to digital music."
The launch of Pipeline has so far been a low-key affair, with only a mention on the CNN.com home page.
In the UK the BBC is already dipping its toes in the growing market for providing online coverage of news events.
The corporation provides a mix of pre-recorded and live packages on its website.
A year's subscription to Pipeline costs $25 (£15) and provides ad-free access to live and archived material. Monthly access is also offered for $3 (£1.70), and a day's unlimited viewing costs $1 (60p).
http://www.mediaweek.co.uk/news/index.cfm?fuseaction=details&nNewsID=531395
