not satellite radio, but maybe an alternative?
NEW YORK (Reuters) - Clear Channel Communications Inc. (NYSE:CCU - news) on Monday said 200 radio stations would, by the end of the month, be upgraded to air high definition digital broadcasts featuring CD-quality music as it aims to protect its market share from rival satellite radio services.
The rollout represents more than triple the number of stations it had previously expected to upgrade this year. By 2007, the San Antonio company said it expects that 95 percent of its 1,200-controlled stations would be upgraded to digital.
The top U.S. radio conglomerate is facing stiff competition from satellite radio pay services XM Satellite Radio Holdings Inc. (Nasdaq:XMSR - news) and Sirius Satellite Radio. (Nasdaq:SIRI - news), which are luring away top-drawer talk radio talent and striking deals to be installed as standard equipment into new cars.
Clear Channel is betting that new features of digital radio that let it broadcast clear audio and send artists and song information to receivers will help it stem listener defection.
Although Clear Channel has bet its future on digital broadcasts, few receivers, which are generally higher priced than traditional radios, have hit the market even as rival satellite companies have made their receivers affordable to mass consumers.
http://news.yahoo.com/s/nm/20051121/tc_nm/media_clearchannel_dc;_ylt=Ar4fj41riwsBUsGG8qNIkZwjtBAF;_ylu=X3oDMTA5aHJvMDdwBHNlYwN5bmNhdA--
NEW YORK (Reuters) - Clear Channel Communications Inc. (NYSE:CCU - news) on Monday said 200 radio stations would, by the end of the month, be upgraded to air high definition digital broadcasts featuring CD-quality music as it aims to protect its market share from rival satellite radio services.
The rollout represents more than triple the number of stations it had previously expected to upgrade this year. By 2007, the San Antonio company said it expects that 95 percent of its 1,200-controlled stations would be upgraded to digital.
The top U.S. radio conglomerate is facing stiff competition from satellite radio pay services XM Satellite Radio Holdings Inc. (Nasdaq:XMSR - news) and Sirius Satellite Radio. (Nasdaq:SIRI - news), which are luring away top-drawer talk radio talent and striking deals to be installed as standard equipment into new cars.
Clear Channel is betting that new features of digital radio that let it broadcast clear audio and send artists and song information to receivers will help it stem listener defection.
Although Clear Channel has bet its future on digital broadcasts, few receivers, which are generally higher priced than traditional radios, have hit the market even as rival satellite companies have made their receivers affordable to mass consumers.
http://news.yahoo.com/s/nm/20051121/tc_nm/media_clearchannel_dc;_ylt=Ar4fj41riwsBUsGG8qNIkZwjtBAF;_ylu=X3oDMTA5aHJvMDdwBHNlYwN5bmNhdA--