Predicting higher-than-expected churn for direct-broadcast satellite this year, Citigroup Inc. Monday downgraded its rating for EchoStar Communications Corp. to “sell.”
In a report, analyst Jason Bazinet predicted that cable -- spurred by its rollout of voice over Internet protocol and digital-video recorders -- will actually increase its number of basic subscribers this year.
“Cable voice penetration translates into basic-sub growth … We estimate that around 90% of new cable subs will come from DBS, while only 10% will come from new pay TV growth,” Bazinet wrote. “As such, the churn rates of satellite firms should increase going forward.”
Citigroup estimated that there will be 950,000 new cable subscribers this year, of which 90%, or 800,000, will come from DBS. Of those, 372,000 will come from EchoStar, according to Citigroup’s projections.
As a result, the Wall Street firm is increasing its churn estimate this year for EchoStar to 1.8% from 1.5%. The firm also increased raised its churn estimate for DirecTV Inc. to 1.8% from 1.6%.
Citigroup -- which doesn’t believe EchoStar will go private or be sold to a third party in the near future -- downgraded its rating from “hold/high risk” to “sell/high risk.” The firm didn’t change DirecTV’s rating, which remains “hold/high risk.”
http://www.multichannel.com/article/CA6301428.html?display=Breaking+News&referral=SUPP&nid=2226
In a report, analyst Jason Bazinet predicted that cable -- spurred by its rollout of voice over Internet protocol and digital-video recorders -- will actually increase its number of basic subscribers this year.
“Cable voice penetration translates into basic-sub growth … We estimate that around 90% of new cable subs will come from DBS, while only 10% will come from new pay TV growth,” Bazinet wrote. “As such, the churn rates of satellite firms should increase going forward.”
Citigroup estimated that there will be 950,000 new cable subscribers this year, of which 90%, or 800,000, will come from DBS. Of those, 372,000 will come from EchoStar, according to Citigroup’s projections.
As a result, the Wall Street firm is increasing its churn estimate this year for EchoStar to 1.8% from 1.5%. The firm also increased raised its churn estimate for DirecTV Inc. to 1.8% from 1.6%.
Citigroup -- which doesn’t believe EchoStar will go private or be sold to a third party in the near future -- downgraded its rating from “hold/high risk” to “sell/high risk.” The firm didn’t change DirecTV’s rating, which remains “hold/high risk.”
http://www.multichannel.com/article/CA6301428.html?display=Breaking+News&referral=SUPP&nid=2226