CinemaNow, Inc., a leader in IP-based video-on-demand distribution and technology, today announced the launch of a new version of its video-on-demand Web site, www.cinemanow.com. The site features several new functions designed to provide users with more options in the way they purchase and view movies via the Internet. Most notable is the addition of download-to-own capabilities (also known as digital sell-through), which allows users to purchase and download a permanent copy of a digital file for unlimited playback on that device. CinemaNow is the first major video-on-demand service to offer a download-to-own model and this, along with the ability to rent movies on a pay-per-view basis or access them via a subscription, makes CinemaNow the most complete and flexible service for accessing movies online.
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