CBS SportsLine, now 24-hour broadband, sports new online-only features

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CBS SportsLine.com embarked on a new course this past September by becoming a 24-hour broadband website.

Alex Riethmiller, manager of corporate communications for SportsLine, said the time was right for SportsLine to add the broadband content because more and more site users have high-speed Internet connections.

According to Riethmiller, the site expanded so that it now features free streaming original video produced by CBS SportsLine.com exclusively for the website as well as live video captured by CBS Sports at sporting events.

Viewers can go to the Video Programming Guide and select videos of interest. They can then add specific videos to their playlists and stream them in The EyeBox video player.

CBS SportsLine is also producing three shows exclusively for the web: the NFL Highlights Show, the Post Game Show and the SEC College Football Highlights Show, all hosted by Jason Horowitz.

The site has also added a feature called "glogs". According to Riethmiller a glog is a game log in which viewers can track the progress of a particular game with live color commentary provided by SportsLine writers.

Other content available for viewing is commentary on the top stories in sports, game day highlights as well as expert picks on the day's games. The new format also allows users to view full-length versions of CBS-produced interviews after they have aired on television. For instance, at an NFL game, players are interviewed by CBS reporters with only a couple of minutes of that interview making it on air.

"We are able to run an entire 30-minute interview on the site. We don’t have the same constraints that they have on television, so we are able to show the content in its entirety," Riethmiller said.

SportsLine also allows people to create "fantasy teams." Members pay a fee and create leagues in which they draft players onto their teams and score points based on those players' performances in that particular week's games. Once the season is over, the team with the best record wins the league. To aid fantasy football team owners, SportsLine has created three original segments: Who's Hot, Who's Not, Roster Trends Report and Start 'em & Sit 'em where expert SportsLine writers provide viewers with advice on creating the best possible lineups for the upcoming scoring week.

SportsLine, which provides scores, standings, statistics, schedules and news for professional and collegiate sports, was founded in 1995 as SportslineUSA and merged with CBS Sports in 1997.



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