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Ive always bought from Amazon. I think a rise for BR at wally world is a good thing.
Ive always bought from Amazon. I think a rise for BR at wally world is a good thing.
JULY 8 | Amazon.com and Wal-Mart are increasingly winning over Blu-ray Disc customers, according to recent NPD Group surveying.
NPD surveys done last fall and in March both show Best Buy as the preferred Blu-ray shopping destination, followed by Amazon and Wal-Mart.
But NPD senior industry analyst Russ Crupnick says the latest survey reports that current respondents are showing growing affinity to Amazon and Wal-Mart, which coincides with strengthened merchandising at the retailers.
“While Best Buy is still the leader, the percent of people who are saying that Amazon.com and Wal-Mart [is their favorite Blu-ray retailer] is growing at a much faster pace than average,” said Crupnick.
Blockbuster was elevated to No. 5 in the ranking in NPD's latest survey, following Target at No. 4. Financially struggling Circuit City placed No. 4 in NPD's fall report, with Target at No. 5.
NPD did not provide specific percentage responses from survey participants.
Explaining the rise in popularity by the No. 2 retailer, Crupnick especially took note of Amazon’s aggressive marketing of Blu-ray, because the site consistently trails mass merchants in standard-definition DVD business.
“All the efforts that Amazon.com has put into the category are paying off. They are always running a lot of specials,” said Crupnick of the site’s frequent exclusive offers. “Also, their customer profile is just dead-on for Blu-ray. It has an early adopter demographic, higher income and educational level.”
NPD’s latest study matches Amazon’s own findings about its Blu-ray performance. The site commands a Blu-ray retail share that is 3.5 times that of its standard DVD share, according to Peter Faricy, VP of movies and music at Amazon.