Great news form EuropeBDA Sees Growth in Europe
Posted February 13, 2008 by Josh
The Blu-ray Disc Association (BDA) announced today that they have broken the two million discs sold milestone in Europe, only two months after selling their one millionth disc. According to research done by GfK International, a total of 2.4M Blu-ray discs have been sold across Europe since the format launched. This equates to 79% of the high definition market.
In December alone, a half million Blu-ray discs were sold during the important holiday season. The biggest seller during this time was 'Pirates of the Caribbean: At World's End' which sold nearly 100,000 units. Coming in second was 'The Simpsons Movie' followed by 'Casino Royale'. During this time, Blu-ray sold at a 3-to-1 ratio over rival high definition formats.
When comparing this success to DVD, the results are even more impressive. The second year of DVD resulted in 230,000 players and 2M discs sold. For Blu-ray, it has resulted in 3.5M players (3.2M PS3s and 340,000 standalone players) and 2.3M Blu-ray discs sold.
Source: The Holywood Reporter | Permalink
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