meStevo-
There is some substance to the complaint. The problem with 3:2 pull down is it generates a degree of judder. In the sample of Avatar, I saw it looked pretty good but other programing had somewhat sever judder. Much of it has to do with right to left camera paning too. SMPTE dedicates a whole chapter to this in the cinematographers guides. The secret is to keep the pans very slow and mostly movies avoid scene panning altogether.
Also, while the Blu Ray spec has been finalized in a new addition to the HDMIv1.4 , the monitors are still uncertain. Most now support the active shutter technology as opposed to the Circular polarization. A few companies still haven't come on board. A program designed for 3D on a shutter monitor cannot be viewed with circular Polarized glasses and vice versa. Until they decide on a standard monitor technology, you could end up owning technology that will not work with content designed to display on the other. Time to wait until the industry decides the entire process. HDMI v 1.4 was just the first step.
Oh and BTW- it appears this can be done by a firmware upgrade. Look for it on the PS3 first. Sony announced it will first do the firmware upgrade to do 3D for games, and later for movies.The system will be shutter glasses monitor design.
DirecTV has 3 channels in mind to display Full HD 3D. Only programs produced in 3D will be offered. There have been more programs shot in 3D than you realize. Most have been done with benched dual cameras. Panasonic has created the first dual camera camcorder for lower end TV production.
Forget the glasses less 3D displays. They are not ready yet and the technology looks awful PQ at this time.
If you buy a TV that says 3D compatible, now, you may be buying a technology that will not accept the standard to be adopted.
By my count ( there may be others) there are 4 major companies that are supporting the the shutter glasses design and one supporting the polarized glasses. Of the 4, only one is supporting Full H resolution HD. The others are at half H resolution. The only company I saw that is supporting front projection 3D is doing it with circular polarization.