AudistryTM by Dolby,® the Latest Innovation in
Personal Sound Technology, Launches Today
Personal Sound Technology, Launches Today
New audio features will change the world of sound and music experiences
Las Vegas, January 3, 2006—Audistry LLC, a Dolby Laboratories (NYSE: DLB) company, announced the
global debut of AudistryTM by Dolby® at the 2006 International Consumer Electronics Show (CES) in Las Vegas.
Audistry technology enables an exceptional new listening experience. Using a sophisticated set of features,
Audistry-powered devices give consumers the ability to easily enhance their listening enjoyment and hear music
the way they like it. Audistry will be providing demonstrations at The Venetian hotel at CES.
More and more, consumers are seeking new ways to personalize their entertainment experiences. Products
now available allow us to develop personal playlists that are becoming the soundtracks for our lives.
Responding to this emerging trend, Audistry developed its unique new personal sound technology to deliver
an excellent personal listening experience. Through its easy-to-use feature set, Audistry is designed for a wide
range of audio products such as stereos, TVs, MP3 players, and mobile phones.
“Today’s launch of Audistry represents the arrival of a whole new era in sound and music entertainment for
individuals,” said Chris Bennett, President, Audistry LLC. “Taking the original movie soundtrack or recorded
music as the starting point, Audistry gives listeners new ways to enjoy music and movies on their own terms,
enhancing the sound to match their unique tastes and individual listening preferences.”
Audistry’s technology is based on a set of digital audio processing features that are designed to dramatically
improve listening enjoyment for consumers. Audistry’s first processing suite includes the following five elements:
• Sound Space Expander – This stereo image-widening system can expand the perceived
sound field without making it sound unnatural or artificial. This is perfect for situations where
stereo speakers are located close together as in DVD microsystems, TVs, and PCs. The system
also increases the sense of ambience and improves the separation of instruments without
diminishing the clarity of vocals and dialogue.
• Sound Space for Headphones – Because headphones are so close to the ear, they are typically
unable to create a full, natural sounding environment for the listener. Audistry’s Sound Space for
Headphones takes the sound “out of the head” in a natural way, making it sound as though the
sound was produced from real speakers positioned three-dimensionally in front of the listener.
• Natural Bass – Audistry’s Natural Bass is a low-frequency feature that enhances the natural
characteristics and performance of each audio system, making it possible for speakers to produce
a deeper, richer bass response. It does this without distorting the sound or damaging components,
and is designed to perform across a wide range of speakers.
• Intelligent Volume Control – Audistry’s Intelligent Volume Control is a peak limiter and expander,
designed to correct for sudden volume changes in music and movies, making it possible for listeners
to comfortably enjoy a large dynamic range without needing to make regular volume adjustments.
Intelligent Volume Control makes the loud sounds softer and the soft sounds louder.
• Mono-to-Stereo Creator – Audistry’s Mono-to-Stereo Creator can enhance content such as old
classic movies and mono broadcasts. The mono-to-stereo signal converter automatically translates
original mono content to a strong stereo signal.
Audistry by Dolby will enable people to do more than pick the songs that define their sense of
individuality; it will make it possible for them to listen to sound and music exactly how they want to,
and in a way that delivers the richest, most personal sound.
About Audistry LLC
Audistry LLC prides itself on a reputation of knowledge, experience, and unparalleled background in the
development of sophisticated audio technologies, advanced acoustic research, architectural acoustics,
surround-sound simulation, and live sound performance. The company’s extensive knowledge of applied
digital audio applications enables it to improve both the quality and impact of feature enhancements,
bringing a new level of sophistication to the post-processing audio market. Audistry LLC is a wholly
owned subsidiary of Dolby Laboratories, Inc., a company whose name is synonymous with quality audio.
For more information please visit www.audistry.com
Certain statements in this press release, including statements regarding the performance and
capabilities of Audistry’s technology and processing suite, the potential benefits that Audistry’s
customers and consumers may derive from these technologies, and the anticipated market acceptance
of these technologies, are “forward-looking statements” that are subject to risks and uncertainties.
These risks and uncertainties, which could cause the forward-looking statements to differ materially from
anticipated results, include, without limitation, risks associated with building customer and consumer
acceptance of and demand for Audistry’s technology and processing suite, including competition risks,
risks associated with the development of or rapid changes in technical requirements for audio and
entertainment technology, and other risks detailed in Dolby’s Securities and Exchange Commission
filings and reports, including its Annual Report on Form 10-K for the fiscal year ended September
30, 2005. Dolby disclaims any obligation to update information contained in these forward-looking
statements whether as a result of new information, future events, or otherwise.
