AT&T challenging Dish with move into programmatic TV advertising

[bluegras]

Already one of the first pay-TV companies to movie into addressable advertising using its advanced set-tops, AT&T (NYSE: T) will make the move into true, automated "programmatic" TV advertising.

AT&T has partnered with ad tech company Videology, with plans to introduce a "private marketplace" for programmatic TV ads on both the U-verse and DirecTV platforms, starting in the third quarter, AT&T confirmed.

also talks about dish network in the article

http://www.fiercecable.com/story/att-challenging-dish-move-programmatic-tv-advertising/2016-03-03