While analog transponder space maybe expensive to rent....and the equipment may be expensive....prices have gotta come down sometime. I remember reading where transponder space in the 1970s was expensive as all get out...then dropped with time as more satellites hit the skies.
Analog has been on a downhill trend since all the DVB and Digicipher hit the markets. Videocipher is evident of this...at this time 20 years ago, the technology was still taking off, and we were filled with encrypted feeds....Videocipher I and II, B-Mac, Oak Orion. Look at it now...B-Mac, VCI and the original VC2, and Orion have long vanished from the skies, and VC2+ has dwindled down to a handful of services, and even that is on its way out. If I recall correctly, there hasn't been a VC2+/RS descrambler module made in years.
I wouldn't be surprised if Analog was dead within the next couple of years entirely....