Just saw this when I went to the Amazon home page this morning:
They are seriously providing some incentives for folks to own and use a Kindle (and not just read Kindle content on an iPad or other non-Amazon device). From what I can tell you can only borrow from a e-ink Kindle or a Kindle Fire. The idea of having free access to thousands of books, including NYTimes Best sellers, is impressive. How on earth they negotiated that with the evil empire I call the trade publishers is beyond me.
The question is will Barnes and Noble -- or Apple -- find a way to respond to this.
I need to get my Kindle back from my kid and try this out.
Dear Customers,
Today we're announcing a new benefit for Kindle owners with an Amazon Prime membership: the Kindle Owners’ Lending Library.
Kindle owners can now choose from thousands of books to borrow for free, including over 100 current and former New York Times Bestsellers — as frequently as a book a month, with no due dates. No other e-reader or ebook store offers such a service.
The Kindle Owners’ Lending Library features a wide array of popular titles, including Water for Elephants, Moneyball: The Art of Winning an Unfair Game, and Fast Food Nation – plus award-winning novels such as The Finkler Question, motivational books like The 7 Habits of Highly Effective People, biographies and memoirs including Kitchen Confidential, and Pulitzer Prize-winning books like Guns, Germs, and Steel.
We’re adding the Kindle Owners’ Lending Library to Prime membership at no extra cost — Amazon Prime remains just $79 a year, which gives you free two-day shipping on millions of products, plus unlimited instant streaming of almost 13,000 movies and TV shows.
They are seriously providing some incentives for folks to own and use a Kindle (and not just read Kindle content on an iPad or other non-Amazon device). From what I can tell you can only borrow from a e-ink Kindle or a Kindle Fire. The idea of having free access to thousands of books, including NYTimes Best sellers, is impressive. How on earth they negotiated that with the evil empire I call the trade publishers is beyond me.
The question is will Barnes and Noble -- or Apple -- find a way to respond to this.
I need to get my Kindle back from my kid and try this out.