http://www.engadget.com/2014/11/21/amazon-ad-supported-streaming-rumor/
Amazon is set to launch a free, ad-supported video service separate from its $99 Prime Instant Video offering, according to the New York Post. In case you're having deja vu, theWSJ reported exactly the same thing back in March and Amazon firmly denied it. However, the Post confidently said that the offering is now a definite "go." One of its sources for the rumor is a potential advertiser, which said Amazon would unveil the service in order to increase its video share against arch-rival Netflix -- and ultimately tempt users into Prime memberships.