Movielink, Target join for 300 promotion - 7/31/2007 - Video Business
Target is giving away a free download of the movie through Movielink when you buy the deluxe DVD edition.
Doesn't make much sense to me, studios are trying to protect their rights through CSS on DVD's but now they are allowing you to download it and keep it on your computer anyway with purchase. If people really wanted to rip the movie to their Hard Drive, there are easy ways to do it (which should be legal anyway). If I own something, I should be able to watch when/where/how I want to. Not only when a movie studio allows me to do so.