It's hard to believe that a company's business model is intentionally designed to drive price conscience customers to a competitor, especially with the current trend of consumers "cutting the cord" and a declining loyal customer base. In today's competitive marketplace, neither a company's "brand" nor the features and benefits of its products sit at the head of the table anymore, and I firmly believe that those company's that can't or are unwilling to adapt to the marketplace will not be in business very much longer.