This appears to be a DTV Stream offering:
https://www.prnewswire.com/news-releases/mysports-from-directv-changes-the-game-with-more-flexibility-and-choice-for-die-hard-sports-fans-302349926.html
https://www.techspot.com/news/106175-cutting-cord-again-americans-spending-less-streaming-fatigue.html
I suspect more are paying though, due to password sharing crackdowns.
https://techcrunch.com/2024/06/23/streaming-execs-think-tvs-future-looks-a-lot-like-its-past/
"More ads, higher prices, and fewer big swings on prestige TV."
Don't forget the more piracy that goes along with those things. Not that I endorse it -- just a fact of life.
https://deadline.com/2024/03/fcc-cable-and-satellite-prices-1235858769/
Wasn't sure where to post this since it affects cable and both satellite companies.
Netflix wanted to be the next HBO, but I've been thinking AppleTV+ is the one that actually pulled it off.
https://www.wired.com/story/apple-tv-plus-is-the-new-hbo-max/
https://www.vulture.com/2023/06/streaming-industry-netflix-max-disney-hulu-apple-tv-prime-video-peacock-paramount.html
Here comes the sanity...or at least a dose of reality (and probably too much reality tv).
I don't completely agree with the thesis, but the article does make some good points. Specifically, the idea that streaming content needs to be organized "like cable" isn't an obvious requirement, but more of a "nice to have" feature...