So, going by your "theory", Dish should spend $300 on it's best customers.
Well, let say by "best" you JUST mean the "top" 1 million since Dish is approaching 15 million.
Let me do the math for you: 1,000,000 x $300 = $300 million.
Hell, even just the top 100,000 = $30 million.
Do you...