I feel like they are just running in place, with a slow walk here and there. They just can't seem to hit the end of the finish line. Directv keeps adding subs and DISH just keeps adding and losing & gaining the same number and never gets any bigger than 14 million. They have been that way for over 10 years now. Doing ok ,but in the long run it means stagnation and then eventual decline. As the older subs die out and the younger subs or "cord nevers" ,never sub to pay tv , it means decline and then destruction. Something has to change and the number one thing they need to do is shake up the programming packs into smaller priced packs that you can add to or take away to save money for the subs. Forced bundling is killing pay tv or at least severely wounding DISH. Ala cart is what people really want and most ott services like Netlix, Hulu plus, are offering these options now at low prices and without the charge it because we can, fees that DISH is so fond of. Obviously great cutting edge technology like Hoppers and super joeys etc , are not enough to attract new subs, if the prices are so high you can't afford them.